Mmm…green beer?
February 9, 2011, 1:42 am
Filed under: Uncategorized

Well, Sierra Nevada Brewing is at it again.  This time, instead of coming out with a new delicious beer, they are creating green beer.  And not just for St. Paddy’s Day.

Sierra Nevada founder and CEO Ken Grossman, head of the sixth largest brewery in the United States, has a goal of becoming totally self-sustaining, in environmental terms.

Grossman’s company-wide “green movement” includes water treatment and water conservation, both of which recognize the Sierra Nevada mountain range’s carefully hoarded and distributed wealth of pure water, and including such details as composing, recycling and the production of bio-fuels.

As Grossman grew up hiking the Sierra mountains, he learned that you cannot live in nature without respecting it.  Due to his “nature first” mentality, Sierra Nevada has received the Waste Reduction Awards Program (WRAP) award, California’s premier environmental award for sustainable business, for the past five years.

The solar power, recovery systems, water treatment and conservation, and hybrid transportation of Sierra Nevada aren’t selling points for Grossman, but rather a responsible way of expanding his company.

This has to be one of the greatest things I have ever heard of.  Granted, I am a true fan of Sierra Nevada Brewing, but what about this isn’t absolutely incredible?  Outside of the brewing process, Sierra Nevada encourages, and rewards, its employees for riding their bicycles not only to work, but to run errands, or to simply get from Point A to Point B.  They’re recycling program alone is something to boast about.  In 2007, 98,2% of Sierra Nevada Brewing’s waste, or 33,038 tons of materials, were recycled rather than reaching U.S. landfills.  From cardboard to glass, plastics to wood and scrap metal, Sierra Nevada has gone above and beyond what most individuals do in their households.  Ken Grossman has given the world an excellent example of how to integrate the sustainable mentality into a very successful company.  If only other large corporations would follow in his footsteps.

For full article, click here.


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